AA Millet Foods is at the forefront of technological innovation in the digitization of the millet value chain. We are pioneering efforts to bring traceability across the entire value chain through our unique Quality Maturity Model (QMM) Food Trust. This model is a game-changer, validated and funded by the Indian Council of Agriculture Research (ICAR) under the NutriHub initiative of the Indian Institute of Millet Research (IIMR).

Our flagship initiative, IS360 Millet Mart, is a marketplace dedicated to promoting brands that embrace our QMM Food Trust. This adherence to quality and transparency not only adds credibility to these brands but also enables them to command higher prices in the global market. To date, over 40 brands have adopted our QMM Food Trust, reinforcing their commitment to excellence.

In line with our commitment to innovation, AA Millet Foods is set to launch a cutting-edge 5G-enabled 3D Walkthrough, serving as the front end of our marketplace. This advanced technology will provide an immersive, interactive experience for consumers, further elevating the shopping experience and setting a new standard in the industry.